WEBINAR – WHAT IS IT?
A webinar is one of the most popular online training tools for sharing knowledge. What is a webinar? It is a kind of online training – an interactive broadcast with a presentation conducted in real time. It gathers a specific audience of participants who want to gain knowledge on a particular topic.
How IS IT DIFFERENT FROM REGULAR WIDEO AND ONLINE STREAMING?
First, webinars are interactive. The presentation and content are for participants, but participants can ask questions, receive answers, comment, and request further explanation at any time. Second, a webinar presentation focuses on a specific topic – a precise portion of information. It’s often the online equivalent of a traditional lecture.
Third, this type of online training is intended for a strictly defined audience, sometimes hundreds of people, often with registration or a fee. Fourth, it is conducted using videoconferencing software, though any tool that allows screen sharing, video streaming, and commenting can be used.
WHY ARE WEBINARS WORTH DOING?
You now know what webinars are, but why are they so popular?
Benefits of hosting webinars:
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- Build your image as an expert in a specific field and increase brand awareness
- Conduct them from the comfort of your home – all you need is a computer, internet, and a good idea
- Participants can become your clients – the best way to gain leads and clients who trust your knowledge and products
- Train new employees remotely
- Promote your product in an authentic, trust-building way
- Webinars can be recorded for later use, or you can share slides and materials with attendee
These are just some of the advantages. Webinars allow you not only to share information but also to build authority, for example by inviting experts. When promoting new products or services, participants can ask questions directly, building trust from the start. And how does this relate to preparing a presentation project?
HOW TO CREATE A PRESENTATION FOR A WEBINAR?
A webinar presentation is more than just a slide show. You have a limited amount of time – it’s important to capture the audience’s attention and engage them with what you have to say. This helps you gain loyal participants.
A GOOD PRESENTATION IS ESSENTIAL
Where to start? To convince participants, use the power of multimedia presentations. Pay attention to text, graphics, and valuable content – every slide should be carefully planned. If you want a professional presentation but aren’t sure how to do it, you can entrust the task to the experts at re-present.me.
CHOOSE WHAT YOU WANT TO CONVEY IN THE PRESENTATION
Time during a webinar is limited. Prepare your slides and information concisely. Avoid overloading slides with text – focus on the essence. Participants dislike text-heavy slides, and there’s always less time than you think. Don’t try to share too much at once.
TAKE CARE OF THE WEBINAR’S VISUAL ASPECT
To create online video presentations that capture attention, you need to focus on visuals and graphics. A good professional presentation features clear slides and aesthetically pleasing, readable templates. You’ve probably seen presentations filled with text in multiple fonts – that’s a sure way to ruin participants’ experience. To improve visuals, use icons, illustrations, photos, or diagrams – images attract attention. For more guidance, see our post on presentation fonts.
REMEMBER CONSISTENCY
Consistency applies to both structure and appearance. Start with an agenda – dedicate a few slides to the main information about the presentation, its topic, and schedule. For better webinar quality, maintain graphic consistency – use uniform colors, fonts, and graphic elements. This makes your webinar and presentation more effective.
Want to learn more about creating webinars and presentations? Check out our training sessions on presentations at re-present.me.
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