CREATE UNIGUE, CONCISE CONTENT
A presentation is not a place for copied content from Google. No one will read long sentences on slides in small font. All that is needed is original, short text, striking data presented creatively, and attention-grabbing graphics and infographics. This is the key to a successful PowerPoint presentation. No text blocks, no “copy-paste” method. The content must be authentic, coherent, concise, and well thought out. Yours.
Slogans, not sentences. Paragraphs, not blocks of text. The slide show should complement and enrich your speech, not serve as another live Wikipedia page.
A pencil and eraser on a piece of paper with a question mark drawn on it. Creative presentation design.
AVOID POPULAR PRESENTATION TEMPLATES
Do not use free, ready-made PowerPoint templates that everyone has already seen hundreds of times in previous corporate presentations. Create a design that surprises and engages the audience with the content of your speech. Typical corporate slides in PowerPoint are gray, dull, and boring. Online, you can find many (including free) graphic programs, templates, image libraries, and fonts that will transform the look of your presentation. Which tools or programs to choose? Canva and Freepik are ideal for beginner presentation creators working in PDF.
USE MINIMALISM WHEN CREATING A PRESENTATION
One of the most important principles of any slide show should be the golden rule: “less is more.” Office programs encourage adding WordArt, multiple graphics, charts, and different font colors to each slide. Even the legendary Mr. Paperclip from Microsoft Office promoted such ideas. In 2021, this is definitely the wrong and ineffective path. Show on the slide only what you truly need to tell your story. This is the secret to creating presentations that actually work, are memorable, and communicate or sell your message.
Choosing a background? Avoid backgrounds that distract from the slide’s key message. The topic and message matter. Avoid bright colors; choose subtle contrast.
How to choose graphics? Avoid too many objects and animations. No clutter. One PNG image per slide or one animation as a GIF file is the maximum. Respect copyright for graphics and content. Use ideas from our blog for presentation graphics.
How to choose fonts? Select one or at most two sans-serif fonts. Large, easily readable letters without embellishments. After designing the slide, step back a meter or two from the monitor to check readability.
Content? One slide = one topic. Ideally, a few consecutive slides cover one subject.
Transitions? Avoid crazy special effects. Well-planned transitions enliven your presentation without turning it into a PowerPoint feature show. Insert transitions only to enhance flow, not distract.
TAME CHAOS AND CREATE A PRESENTATION PLAN
A detailed presentation plan allows you to organize your key ideas, sentences, and statistics first on paper, then in PowerPoint, and finally arrange them into a coherent scenario. Before starting your presentation project, outline what important points, products, information, or services you want to convey to your audience. Templates often include slides like table of contents, agenda, or conclusions – if not, be sure to add them. Replace chaos with a roadmap of your speech.
CHOOSE MULTIMEDIA PRESENTATION COLORS THAT DON’T TIRE THE AUDIENCE AND HELP WITH PERCEPTION
Slide colors are important. Unfortunately, PowerPoint and other tools do not suggest which colors to use. Using strong contrast ensures the presentation is visible even in bright rooms, like your conference room. High contrast does not mean bright, glaring colors. Professional corporate presentations should be energetic yet subtle.
HOW TO CREATE GOOD CORPORATE PRESENTATIONS?
First approach? Follow the tips above and practice creating corporate presentations whenever possible. Practice makes perfect in slide design.
Option two? Use our re-present.me team and order professional corporate presentations. For years, we have created corporate, sales, product, and scientific presentations used daily by hundreds of companies across Poland. Check out our capabilities and never worry again whether your presentation will engage and captivate the audience.
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