The Most Important Rules for Creating a Sales Presentation
Learn nine key tips from specialists who have been creating business presentations for Polish and international companies for over a decade: startups, small and medium-sized enterprises, and even large corporations.
The Goal of Your Sales Presentation
The first point you cannot forget when creating sales presentations is defining the purpose of your slideshow. Before you even start creating content, ask yourself: Why are you making this presentation? What results do you expect? What sales goals must be achieved, and at which touchpoints will your presentation appear? What is the single most important idea your client should take away?
Storytelling, or Even Scrollytelling
A good story sells and motivates action. Salespeople who know how to use this achieve spectacular results during meetings. Telling a story and placing it correctly on slides so that your viewer returns to the presentation after the meeting and scrolls from the first to the last slide is an excellent way to ensure sales success.
A Detailed Visual Description of Your Product or Service
A client-facing presentation should include as many specifics as possible about what makes your offer stand out, presented in a clear, visual form. Minimal text, maximum creativity, and straightforward communication. Simply copying and pasting content from internal company materials onto slides is not enough.
Problem = > Solution
A good presentation focuses not just on product features but on potential clients and their problems. The message must be clear: show solutions to their pain points, provide clients with the tools they need to solve them, and let the presentation be the cherry on top of the deal. Don’t talk about the product – tell stories about your clients.
A Sales Presentation That Sets You Apart from the Competition
You already know your products are the best in the market. Now explain this to your potential client. A well-crafted presentation gives you the chance to highlight what makes you different from available alternatives.
Presenting Difficult, Complex Data in an Easy Way
A complicated process on a single slide? Huge tables? Long paragraphs full of text? That won’t work. Your audience expects PowerPoint presentations with clear charts, simple infographics, and key points delivered straightforwardly.
Social Proof in a Sales Presentation
If you already have evidence of your solutions’ effectiveness, such as case studies, include references or summaries of this data briefly. Show that you are trustworthy and that many partners have already benefited from your solutions.
Template and Design in PowerPoint Matter
Sales presentations can last from several minutes to a few hours. Prepare slides so that they remain visually pleasant throughout the meeting. Warm, consistent color schemes. Dark fonts on light backgrounds. Well-chosen graphics and photos. Avoid ready-made templates and create your own unique design. All this matters, because you are communicating important content. Don’t let poor design overshadow it.
Sales Presentation and Call to Action
Ultimately, a sales presentation is meant to lead to a specific decision and action from your audience. The conclusion should include a strong call to action (CTA). This ensures your time and budget spent preparing the presentation pay off: new clients, more users of your solutions, higher sales, and business growth – all achievable with a clear CTA at the end of the presentation.
How to Create Sales Presentations? Summary
Creating sales presentations is surprisingly challenging. Everyone can create “something” in Microsoft PowerPoint, but not every presentation is effective or compelling.
If you want your materials to genuinely drive higher sales, don’t wait – use professional support. The team at re-present.me will create the ideal presentation for you, guiding your potential clients from initial interest all the way to signing the order across your slides. Are you ready for it?
Previous