re·fresh
This design style was created to reflect a sense of quiet confidence—elegant without being showy, classic with a modern twist. It helps Polpharma Group B.V. stand out from other branches, setting a tone that feels both premium and approachable.
01
To define the right visual direction, we developed two distinct moodboards.
02
After establishing the visual direction, we translated these principles into a comprehensive style guide. This document provided clear guidance on layout, typography and color usage.
03
We also carried out a subtle logo refresh to align the mark with the updated visual style.
04
Building on the new identity, we created a simple, professional business card that reflects the new visual style.
05
Finally, we brought the new look into the digital space by designing a clean, focused landing page.
2025
re-present.me