CORPORATE PRESENTATION– PRACTICAL TIPS
Corporate presentations are the best way to visually support what the speaker is saying. A good presentation strengthens the speech and encourages the audience to listen attentively. To fulfill this role, it must be prepared in a specific way. Here are a few simple tips on how to create a corporate presentation – straight from the professional designers at re-present.me.
TITLE SLIDE AND A CLEAR TABLE OF CONTENTS
You must earn your audience’s attention. Start doing so from your very first slides. Begin with a clear opening slide featuring the title of your talk and your name, then show your audience a transparent table of contents outlining what you will cover. Good structure and letting listeners know what to expect helps maintain their focus.
MINIMAL TEXTS ON SLIDE
One of the most common mistakes beginner speakers make is reading directly from the projector. There is no faster way to bore an audience than reciting entire paragraphs from your slides. Limit the amount of text as much as possible – treat the slide as a guide to help listeners follow your message. Choose short cues instead of long, complex sentences. The presentation should support your speech, not replace it.
A CLEAR TEMPLATE AND PROPER SLIDE PROPOTIONS
When preparing a corporate presentation, avoid all unnecessary elements that might distract your audience. Focus on the technical aspects. Use 16:9 proportions and display visuals in full screen. Even the most attentive listener will eventually start studying whatever is visible on your taskbar if you give them the chance. Avoid animated transitions, special effects, and decorative elements. Use consistent fonts and a clean, readable, modern template – ideally a branded company template with your logo and footer containing company information. A business presentation must follow your company’s visual identity. Standard PowerPoint templates are not the right solution here. You can use ready-made templates prepared by professionals.
A SPEAKING STYLE TAILORED TO THE AUDIENCE
Before creating your slides, think about who you will be speaking to. What do they expect from you and what can you do to keep their attention? If you can afford to add a few jokes, do it! They help break the ice and earn the audience’s trust. Speakers who are tense or stressed tend to rush through their words. Speak clearly and loudly, and above all at a steady, comfortable pace.
Want to learn more about how to create good presentations? Read our latest post on professional business presentations!
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