WHY YOUR BUSINESS NEED A GOOD LOGO
Let’s start by explaining what a logo is. It is one of the key elements of visual identity and the best business card for your company. A logo is a graphic sign that symbolizes a company or brand. What does a logo consist of? The most important elements are the symbol (main graphic element), the logotype (text part, usually the company name), and a tagline (a kind of advertising slogan).
A logo is the primary identifier that attracts customer attention. That’s why many of the biggest players in the market, regardless of the industry, dedicate so much time and designer effort to creating a good logo.
MOST COMMON MISTAKES WHEN DESIGNING A LOGO
Graphic logo design is often postponed or done too amateurishly. Many entrepreneurs completely underestimate the role of a professional logo design in creating a company’s visual identity, project, or event.
DESIGNING YOUR LOGO YOURSELF
What we often consider a simple combination of colors and shapes is actually the result of many hours of work, trend analysis, and fine-tuning details. Despite this, many entrepreneurs choose to create a logo online for free using simple graphic tools. This is one of the most common mistakes among beginner business owners who try to save on logo design amid other expenses.
As a result, logos are created using free online generators, by friends, or by amateur graphic designers. Want to avoid these mistakes? Contact with us – professional designers will create logo projects that truly work.
FORM OVER CONTENT AND FOLLOWING TRENDS
Properly implemented trends and fresh ideas can be a perfect choice. Unfortunately, trends often compromise readability and timelessness. To avoid rebranding in a few years, focus on simple, timeless forms and designs. A clear message is more likely to stay in the customer’s memory.
A truly good logo withstands the test of time and is resistant to passing trends. Later, when a website layout, colors, or other elements change, the logo remains and still looks just as good. Use trends wisely.
COPYING AND BUYING READY-MADE SOLUTIONS
When creating a graphic that forms such an important company identifier as a logo, there is no room for copying. You can be inspired by competitors or global brands, but the final graphics must be original. This is not just a legal issue – an original logo also attracts customers’ attention and stands out among thousands of others.
A logo is a symbol of your brand, and it should be memorable and simple. Buying ready-made logos carries the risk that competitors may have almost identical designs. Stock logos rarely look truly original.
What to pay attention to when designing a company logo
Now that you know the most common mistakes in logo creation, what best practices should you follow? What should you focus on during the design process?
- Memorability and originality – the logo should be engaging and eye-catching
- Relevance to the company’s profile – consistency is important in every project
- Readability and quality – use vector graphics so your logo can be used on any surface without loss of quality
If you want to take care of every aspect of your brand’s visual identity, contact us. A designer from re-present.me will create a comprehensive logo project – check us out today!
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