What is a multimedia presentation?

What is a Multimedia Presentation?

A multimedia presentation is a collection of slides on a given topic. Slides consist primarily of short pieces of text and graphics. They have been created for years using Microsoft PowerPoint or other similar applications and programs. Then the finished multimedia presentation is displayed on a wall through a multimedia projector during a business meeting or sent via a chosen digital path, e.g., email, to the appropriate recipients. Sounds pretty easy? Not necessarily.

Presentation creation techniques are not just about having a good program, a functional computer, and a ready text to transfer to a slide. To make a good multimedia presentation, you need hundreds of hours of practice, both with PowerPoint on screen and during stage presentations. Today, slide shows are no longer linear presentations where you have to “click through” slide by slide and forget what you just saw. A good presentation is valuable material designed to build your image and your brand as an expert in your field. After the presentation ends, it should remain in the memory and on the hard drives of your audience. How and when to use them?

How to Use Multimedia Presentations?

In what situations is it worth creating a multimedia presentation? Presentations are a great complement to events and talks such as:

• pitch decks – multimedia presentations for investors (e.g., for startups or publicly traded companies)
• scientific presentations (e.g., for conference speakers, lecturers)
• presentations for trainings, webinars, and video conferences online (e.g., for board members, marketers)
• business presentations (e.g., for salespeople, new business managers, sales support teams)
  presentations for trade shows, conferences, tenders, and many, many more!
• presentations for trade fairs, conferences, tenders, and much, much more!

How to Make a Good Multimedia Presentation?

To make a multimedia presentation, having just a laptop, mouse, and Microsoft PowerPoint is not enough. The art of creating presentations requires years of experience and dozens, or maybe even hundreds, of completed projects.

The Most Important and Basic Rules for Creating a Multimedia Presentation

A good multimedia presentation must meet specific requirements and, above all, adhere to best practices and slide creation rules. What are these rules?

1. Remember that you should create the presentation with the goal of engaging your audience, not just compiling a package of information for them. A good presentation supports your speech, not boring blocks of text copied from your PDF documents and notes. Place a small amount of text on each slide that supports your presentation.
2. Another sound effect, additional multimedia, transitions, or animations? Be careful. In presentation creation, it is worth focusing on minimalism and clear messaging. A good practice is to have a clear, appropriately sized amount of content on a simple, light background instead of unnecessary extravagance and chaos that overshadows the message. Avoid an excess of charts, images, and transitions on a single screen. Another video or multimedia element will not make your presentation more effective in selling or encouraging action. It might, however, scare away and discourage the audience from engaging.
3. The trickiest first slide. Surprise your audience and present a thesis that truly challenges their assumptions. It can be just text. It can be visualizations of your idea. You have full freedom here. The important thing is to use the “wow” effect. Treat each slide in your presentation like an engaging episode of a favorite series.
4. Use data, images, graphic elements, and other necessary materials only from official and legal sources. This is to avoid misleading your audience and using someone else’s property without permission. Obtain the necessary licenses and rights to use graphics, content, and animations.
5. Ensure the consistency of your multimedia presentation. Let colors, illustrations, graphic and animation styles, slide layout, videos, fonts, and much more be well-matched and standardized throughout the presentation.
6. At the end of the presentation, leave a key sentence – a thought, conclusion, reflection, or key statistical data – with which you want to leave your audience in the final minutes of your speech. Place it on the last slide and conclude the presentation with it.
7. Remember to choose colors for your multimedia presentation carefully. Their proper use will help you create a presentation that impresses, not just tires the eyes. Bright letters on a dark background for your slides? Forget it!
8. Avoid a large number of slides. Do not bore your audience. Create a knowledge capsule instead of a book transcribed onto slides. Deliver knowledge according to the previously defined portions of material. Do not overwhelm the viewer with unnecessary data. They are already overloaded from previous meetings and presentations.

Interactive Presentations – For Whom?

The demand for specialists in creating multimedia presentations is growing. Practically every company, and every entrepreneur, boss, or salesperson, needs a good multimedia presentation. Talks, business conferences, sales meetings – all of this dominates today’s business development. Without presentations and good slides, you can’t move forward.

If you want to order an entire presentation – ready, professional, tailored to your needs and your company branding – write to us! We have been doing this for over a decade. On PowerPoint slides, we tell the stories of businesses and great ideas that have changed the reality around us. Check our portfolio and see how to create the perfect presentation.