Company development strategy – presentation. When is it worth using?
Let’s start with the purpose of creating such a slide deck in the first place. A presentation about a company’s development strategy can be useful in many situations in everyday business operations. A good presentation is an absolute must-have for any speaker when it comes to:
- company meetings and summits, for example, summarizing the previous year’s results,
- pitch decks and investor presentations where you compete for additional funding,
- training sessions for employees, such as mid- and senior-level managers,
- board or shareholder meetings where key decisions for the company are made.
So what exactly should a presentation about a company’s strategy and development include?
Business goals and marketing KPIs
The climax of every business strategy – and the presentation that describes it – is the set of goals and KPIs the company plans to achieve in the coming months and years. It’s best if the goals on the slides are presented using specific numbers and planned according to the widely used S.M.A.R.T. methodology. A strategy goals slide will certainly capture the attention of the audience – especially those directly responsible for achieving them.
Marketing analyses in the presentation – competition, BMC, SWOT, and personas
A good business presentation should include a lot of charts and precise data presented clearly and accessibly. And content such as competitive analysis, a BMC matrix, a SWOT analysis diagram, or a persona card for the ideal customer fits perfectly into a presentation about a company’s development strategy – both in terms of substance and slide design.
Business Review in the presentation and the company’s development strategy
To determine where you want to go as an organization, it’s worth analyzing past mistakes and successes and defining your starting point. A presentation about the company’s development strategy should also include a Business Review, summarizing the company’s operations over the past year.
Sales and marketing funnels in the presentation
During strategy design, it’s useful to establish how your team will achieve specific and clearly defined sales goals. Which tools and communication channels should be used? How will you reach potential customers? Which marketing activities will be necessary, and how many touchpoints will the customer experience before submitting a form or making a purchase?
All of this can be described step by step as sales funnels, which can easily be presented graphically on one of the slides in the company development strategy presentation.
Project team presentation
You already know what you want to achieve. One of the next slides could show who will be responsible for delivering those objectives. Presenting the project team can help potential investors trust your project or emphasize the contributions of key employees at a company summit.
Roadmap – a presentation of the company’s planned strategic activities
A roadmap presented visually on one of the slides will show the entire journey – from today to the final realization of the company’s development strategy. Thanks to this, every investor, employee, or shareholder will know that everything has been well-thought-out and that you have a clear plan for what you want to achieve and how. A roadmap will also help you track the milestones your team reaches along the way.
Business and marketing infographics
Charts, roadmaps, analyses, funnels, marketing plans, and sales plans – all of these can be shown in the company development strategy presentation as infographics, which can later be reused, for example, in internal communication.
Branding in a presentation about the company’s development strategy
It’s worth including slides related to the project’s branding, sample social media messages, or sales support materials. Ideally, the presentation itself should already be prepared in accordance with the established branding guidelines. One consistent and coherent style = greater trust in the authors of the strategy.
Where to find templates for a company development strategy presentation?
Templates and pre-made business presentations may not meet your expectations. It will be difficult to adjust them to the specifics of your strategy and company. Want to save a lot of time and present your business plans for the coming years in a professional, exclusive way? Order a presentation created by the specialists at re-present.me. This way, you can be sure that your company development strategy presentation will create a “wow” effect among employees, investors, or board members!
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